Prinovis Digital Solutions

Mobile Couponing

Our mobile couponing solution helps you drive footfall,
increase loyalty and develop a multichannel customer
database, quickly and easily

Our Solution Your benefits Additional possibilities Our customers
Our Solution

Step 1:

We develop campaigns with you

Step 2:

Your registered customers receive a
text message containing a personal
redeemable voucher

Step 3:

The customer redeems the voucher
at the shop and receives a coupon

Step 4:

The coupon can be redeemed
at checkout
Your benefits
Effective campaign management

We help you realise personalised and targeted campaigns quickly and easily

Plug & Play

Our plug and play solution is quick and easy to install alongside your existing infrastructure

Building a Customer Database

Use couponing to grow or enhance a database of multichannel customers

Drive Footfall
Pull customers into your stores with targeted SMS offers
- This allows for a targeted channelling of customer streams.
Flexible Campaigns
Detailed control over campaign variables including control over:
- Offer start/expiry
- Maximum redemptions per offer
- Maximum redemptions per customer
- Location
- Date/time of outbound SMS
Reporting & customer Insight
24/7 access to your customers transactional data in real time
- Review when and where your customers redeem a coupon
- Analyse customer groups
Additional possibilities

The integrated video display allows
for additional options at POS
- Video-Display in the customer`s
  field of vision
- Touch screen video display
- Display product advertisements
- Further product information
- Carry out surveys
- Collect data
- Personalised video offers
- Our customers
  Hornbach
  
  Mobile Couponing as customer loyalty tool
  
  Aim
  
  Use mobile couponing to deliver customer loyalty
  benefits to existing customers
  
  Solution
  
  Customers opted in to the mobile loyalty scheme.
  Our solution was used to send exciting offers via
  SMS which could be redeemed in store.
  
  Result
  - Successful loyalty campaign with response
    rates up to 14%
  - Complex analysis improved understanding
    of customer habits
  - Development of a large customer database
  - Excellent feedback from active customers
- Poco Domäne
  
  Mobile Couponing to
  increase customer traffic
  - Customers were activated using the registration
    cards on display in shops, combined with
    registration via text message.
  - Registered customers can take advantage of
    specials such as vouchers and discounts.
    In addition, information is sent out via
    text message.
  - Scanning the 2D codes makes for
    unambiguous performance monitoring:
    -> response rates of up to 34%
  - Special bargain offers boost customer traffic to
    shops and increase the average purchase total
    per customer.
- Möbel Kraft
  
  Text Message Service as additional
  channel in customer relations
  
  Aim
  
  Develop a multichannel database of loyal shoppers
  Drive customer to specific stores during times of
  reduced footfall
  
  Solution
  - Customers opted into the mobile loyalty scheme in
    store and online
  - Exciting offers, prize draws, and store opening times
    were sent to customer via SMS
  - Offers were targeted by store
  Result
  - Increased mobile database from 25k to 45k active users
  - Increased store traffic throughout campaign duration
  - Response rates of up to 35% were achieved

Mobile Web & Shop

Looking for the right look-and-feel for your
mobile Web sites? We offer you custom solutions
for your mobile web and shop sites.

1. The challenge of mobile rendering 2. The challenge of creating mobile web pages The Easy Way Mobile Content Platform Our references
1. The challenge of mobile rendering

Many mobile phones,
different systems, myriad functions
- Display size & resolution
- Content & Navigation
- Operating systems & browsers
- Network connectivity
- Multimedia options
2. The challenge of creating mobile web pages

High complexity to be mastered
- Different users
- Different local caches
- Numerous workstations &
  sources of date
- No automatic mobile
  adaptation possible
The Easy Way Mobile Content Platform (MCP)
- Web-based GUI
- No programming skills required
- Create web pages in record time
- No maintenance needed
- Online reporting
- Point-and-click service
- Mobile pages are optimised
  for ALL user devices
- Many modules available
  for advanced pages
Mobile Content Platform

Content adaptation for all mobile devices
Mobile Content Platform

Additional modules
- Forms
- Galleries
- Automated news via RSS reader
- POI (Point of Interest) finder
- Placement of advertising banners
Mobile Webshop

Your shop, optimised
for mobile
- Dynamic link to
  e-commerce systems
- Various search options by
  category and name
- Mobile payment options
- Shopping cart management
- Adaptation to Shop CI
Our references

A selection from our client list

Applications

You wish your customers to be able
to reach you in the digital realm
using your own branded app?
Prinovis works with you to develop
a custom-tailored app solution that
gives your customers true added
value, on all major systems:
Android, Blackberry, Apple iOS
and Windows Mobile.

Systems Our services App comparison Our references
Systems

Systems we develop apps for
- iPhone
  (all generations)
- iPad
  (all generations)
- Android devices
  (smartphones &
  tablets)
- Other platforms
  available upon
  customer request
Our Services

Consultation and development from the beginning

Myriad options

Mobile applications open up multiple opportunities for your company, our teams will sit down with you to develop these ideas.

Features definition

We help you develop customised features to tailor you app exactly how you want to

Concept design & implementation

Our design and technical capabilities help you turn your app concept into reality

Marketing and Registering

We help and support you in registering your company and your application with all the relevant stores, e.g. apple store, android ap market, blackberry app world

Technical support

We help you develop customised features to tailor you app exactly how you want to

Updates

We will carry out updates for any apps we have created for you earlier
Our Services

Optimised Design and User Experience
- Graphical User Interface (GUI)
  We develop the entire GUI, in close coordination
  with your ideas and requirements, and
  optimise it for your platform.
- Individual design
  Custom-tailored applications call for
  an individualised design. We are happy
  to take your wishes into account.
- Additional graphical designs
  Upon request we will design further graphics –
  such as app icons, launch screens and menu buttons.
Comparison

Web apps vs. native apps
Advantages web app
- Platform-independent
- Features and content are immediately expandable
- Changes become effective immediately
- No download, no installation
- Conventional programming languages (HTML5)
- No revenue cut for app stores
- Use of various payment procedures
Disadvantages web app
- No access (yet) to all mobile phone features
- (Largely) only usable when online
- Paid offers only via login
- Poorer UI → less-than-ideal user experience
Advantages native app
- Can be used offline (roaming)
- Optimised UI -> best user experience
- One-click activation
- Optimum use of all device features
- Easier to assert and implement as a paid app
- Privacy, security
Disadvantages native app
- User has to download and install
- Platform diversity necessitates several apps
- App needs to be maintained and continually developed
- Updates and changes involve a time lag (length varies depending on the app store)
- App Stores takes a share of the revenues
- Our references
  
  rtv/tele
  
  Brief
  
  To develop a user friendly TV guide which
  is accessible on all mobiles.
  
  Result
  
  A cross platform mobile site which provides
  detailed listings by channel, genre, time and day.
  Extra features include editor recommendations and
  a search feature. Ability for the user to personalise
  by storing favourites, setting alerts and receiving
  personalised recommendations
- sz-immo
  
  Brief
  
  Create a real estate app for szimmo.de which
  users can interact with on the move.
  
  Result
  
  An easy to use app which allows users to search
  for properties via a search criteria or location
  services. Properties are highlighted on an
  interactive map.
  
  Users can personalise the app by marking
  favourites, storing text pictures and videos
  and booking appointments with their local
  real estate branch.
- art city guide
  
  Brief
  
  Develop an I phone and android app
  with G&J for Art city magazine, Europe's
  leading art magazine.
  
  Give tourists and art fans a comprehensive
  guide of 25 major Art cities in Germany.
  
  Result
  
  The app was created using personalised
  GUI design and is downloadable via a
  3G or wireless connection.
  
  App features include, galleries, maps,
  information and recommendations.

ePublishing

Prinovis offers a wide range of
ideas for showcasing your publication.
We work with some of the largest
publishers in Europe and create
interactive tablet publications which
are engaging for readers.

Summary Three models Reference

Summary

Your content on the iPad

Easy data delivery

Efficient development

Impressive Display

Three models

We offer you three ways of ePublishing

Native App

Native App + CMS

Web Publishing
Unsere Referenzen

Beispiel Grazia

GUIDED SHOP

Provide excellent personalised customer service and timely interventions to generate additional sales and reduce abandoned baskets.

How it works The Guided Shop concept Your benefits Our references
How it works

Guided Shop brings personal consultation to online shopping
- Customer incentives and
  customer benefits
- Personal assistance with the click of a mouse
- Instant consultation via web browser
- Live video or instant messaging
- Assisted navigation through the
  online shop
- Consultation can be tracked step by step
- Chat history can be downloaded as PDF file
- Customer Experience
- Single click access
- Seamless experience without ever
  leaving your web browser
The Guided Shop concept

The guided shop
solution is
designed to
complement your
ecommerce strategy

Your product
specialists can
offer advise
potential and
prospective
customers to
maximise sales
potential

Measure the
success of
Guided Shop
with transparent
reporting
Benefits

Increased customer satisfaction

Personal consultation tailored to the customer.

Increased readiness to buy

Guided Shop is ideal for low-conversion ranges with high rates of return.

Cross-and-up-selling

Direct interaction with the customer allows your skilled sales assistants to influence the purchase decision.

Reduce abandoned baskets

Personal and timely interventions and seamless in-browser experience reduce the risk of abandonment.

Platform-independent and flexible

Guided Shop can be integrated with any ecommerce platform with very little effort.
- Our references
  Case Study: Topdeq
  - Guided Shop customised to meet
    Topdeq's corporate design
    requirements
  - Convenient video and audio chat
    features
  - Tool allowed Topdeq's highly
    skilled sales force to assist the
    website's customers
  - Topdeq monitored usage and
    outcomes through our online
    reporting tool
- Case Study: Universal
  - Guided Shop customised to
    meet Universal's corporate
    design requirements
  - Convenient video and audio
    chat features
  - Tool allowed Universal's highly
    skilled sales force to assist the
    website's customers
  - Universal monitored usage and
    outcomes through our online
    reporting tool
  - Online reporting tool for
    Universal.at

Augmented Reality

Allow your customers to create an immediate connection between the real
and virtual worlds.

How it works Examples Virtual Dressing Room Benefits
How it works

How does Augmented Reality work?
- Augmented Reality (AR) means integrating almost any kind of data (images, video, location, points of interest, information) into the real world via a digital platform (Phone, Tablet, Webcam…)
- AR allows you to enhance the customer experience using additional content and data
Examples

Unlimited possibilities
- Giveaways or coupons
- Virtual dressing room for
  'trying on' items of clothing
- Virtual voting
- Look inside objects
- Virtually furnish living spaces
- Get live line up updates
  at a festival
- Overlay historical images
  in modern day settings
Virtual Dressing Room

The digital changing room
Features
- Take photos and upload
  directly to social networks
- Control positioning of
  clothing using gestures
- Item preview
- Customise links, e.g. Shop
  or shopping cart
Augmented Reality

Your Benefits

Customer loyalty

Fun interactive customer experience develops customer and brand loyalty.

Better buying decisions

An improved presentation of the products’ appearance, function and quality helps shoppers reach the right decision - reducing return rates.

Measurable success

Integrated reporting tools provide real time information about the success of your AR campaign and the end customer’s actual level of interest.

Picture Clips

Eye-catching product content

Generate dynamic web-ready video content using existing still imagery

How it works Examples Benefits
How it works

Emotions boost sales
Market analyses show
- People’s willingness to buy online can be significantly increased
  by using video rather than static images
Picture Clips
- Use existing elements (photos, texts, graphics etc.)
- Merge several elements into exciting product videos
- Offer optional effects such as sountracks
We offer you
- Automated tools and animation templates for optimised production
- Creation of large volumes of Picture Clips in a very short time
- Low-cost production of your individual clips
- Flexible options for integrating the clips into your website
Examples
- Fashion
  Zoom techniques highlight special features of the material or cut as 'hot spots'.
- Furniture
  Different views (front/back/function) of a piece of furniture are offered, to assist
  the customer’s own imagination.
- Travel / Holidays
  Photos of landscapes, hotel grounds and rooms appear dynamic and more attractive
  than conventional picture galleries.
Picture Clips

Your benefits at a glance

Sales growth

Draw the customer’s eye to product features and highlights using automated tools and corresponding animation.

Brand message

Integrate text and audio to reinforce brand and campaign messages.

Success monitoring

Analysis tools are used to track the success of the videos.

Optimum use

Picture Clips allow for the efficient use of existing image material. Bulk processing delivers a wide range of new content quickly and cheaply.

Digital Solutions

Meeting the changing needs of your customers
- Consumers expect you to be mobile
- Dynamic content on demand
- Cross channel integration
- Solutions tailored to all budgets
- Real-time customer insight
- Bespoke solutions built around your needs
Want to know more?

Our Digital Solutions team is here to answer your questions

UK enquiries

+44 (0) 151 494 4655

digital.solutions@prinovis.com

International enquiries

+49 40 57 01 30-0

digital.solutions@prinovis.com

We look forward to your call or email.